TRAILER or TEASER ?
Who has never felt frustrated after watching a movie trailer because it actually told the whole story of the film itself? The trailer from Jim Sheridan’s Brothers is a relevant example as it gives away 90% of the script in two minutes time: http://www.youtube.com/watch?v=rLlpabVRnyc
Studios tend to find teasers more compelling as their short format is an asset in terms of marketing buzz and word of mouth.
When a trailer is a response to the viewer’s curiosity, the teaser creates it. This teaser from Christopher Nolan’s Dark Knight does not show a single shot from the movie yet it makes an efficient “appetizer” and makes us ‘craving’ for more.
Posted on Monday December 20th
About me
Golden Hour: the time at the end of the day when the sun is low on the horizon: the loveliest time of the day for filming. Also called "magic hour".And this is what my blog is about: writing on those moments of magic that filmmaking offers.
“Lost, yesterday, somewhere between sunrise and sunset, two golden hours, each set with sixty diamond minutes. No reward is offered, for they are gone forever.” – Horace Mann 1796-1859
Follow me on my journey! :)
